My Friday at the office was dragging by slowly and by the afternoon I was looking for things to do when another agent (who knows I'm an ActiveRain member) comes up to me with this Real Estate Executive Magazine and points to a picture, Underneath the picture there is a caption.
Quote: "There is a fundamental strategic shift that is taking place in online real estate marketing. "Smart marketers no longer focus their online marketing campaigns on building one comprehensive website. Instead, they are working to cast their reach as wide as possible through social networkds and blogs," says ActiveRain's Jon Washburn.
Wow. That was pretty cool. This man here (I explain to the agent) is the President and Co-Founder of ActiveRain. So I read the whole article (just because Jon was in that section) and the whole article focused on "Stand Out from the Online Crowd". Turns out Jonathan had a section on "Get Connected With a Social Network" anyway, but the whole reading proved pretty valuable and will remain in that memory bank of my mind.
As we all know, websites never took off as blogging and social networking did. The Real Estate Industry has also turned to social networking and blogging for their businesses and wouldn't you know..... it has taken off like you wouldn't believe. We all have or will experience the benefits of our participation on ActiveRain.
BOB STEWART! How many people were members on March 10th of this year? I asked him that somewhere before so now I'll ask MATT, JON, BEN, COREY, NICOLE....okay...that was all of them....but hey...maybe I'll get an answer now. Anyway, that's when I joined ActiveRain and I believe it was somewhere around 18k or so at that time and look at us now!
In any case, this magazine was published way back when (because it says AR has 35,000 members) but Jon also talked about ActiveRain and how he compares it to an "Italian Piazza". He goes on to say....quote: "At the piazza, the local community gathers for camaraderie after the workday, and now, blog communites are online social hubs where people of similar interests gather to share and exchange ideas, as well as form relationships".
Everything I believe ActiveRain stands for was quoted by Jonathan in this article including and not limited to only the popularity of social networks and blogs but also the importance of reaching the consumer through a wide range of other social networks.
One thing is for sure. The support we give and get from our peers on ActiveRain is just as it would be offline and in our business. Teamwork and support right? It's not just about putting up an ad but getting our information out there for the consumer. From there the consumer will read and becomes part of this chain called networking.
I reread the ActiveRain's Weltanschauung and if you have not read it it is an enlightening part of Active Rain and their guiding principles and philosophy and a must read. What a concept for networking with our peers and giving invaluable information to the consumer.
I'll leave you with something to ponder. In this article another gentleman discussed the content of websites and blogs and why it is crucial to your website or blogs' success to put in or leave out certain things.
**Do you promote yourself or real estate related material on your website/blog and what are you going to be remembered for when the public visits them?**